Developer and supplier of gaming content for the international online gambling industry NYX Gaming announced today that it has taken another step towards expanding and strengthening its position in the Italian iGaming market. A selection of the company’s digital casino product offering has gone live on Eurobet.it via NYX Gaming’s Italy-facing business Game360 and its gaming platform.
Game360 has delivered a comprehensive selection of online casino games to the sports betting operator’s Italian website. The content includes titles developed by NYX Gaming’s NextGen gaming studio as well as ones by the company’s existing partners. Foxin’ Wins and Merlin’s Millions are among the most popular gaming titles now available to Italy-based gambling customers.
Commenting on NYX Gaming’s latest content distribution partnership in Italy, Game360 General Manager Andrea Guzzon said that they are thrilled to launch a selection of their most popular games through Eurobet’s Italian business. The official further noted that their offering will help Eurobet successfully implement its strategy to provide gambling customers with “comprehensive and engaging” slot games, available across desktop and mobile.
Alfredo Melloni, Head of Gaming at Eurobet, commented that they are currently offering the most comprehensive gaming portfolio in the Italian gaming market with over 300 casino titles. Mr. Melloni further noted that the NYX Gaming partnership represents the operator’s determination to invest in more new suppliers.
The official explained that their joint work with the popular supplier and its subsidiary Game360 has made it possible for the gambling company to provide players with the best available multi-supplier gaming content.
NYX Gaming’s latest announcement comes as part of the company’s growth strategy to extend its global reach and expand existing partnerships in jurisdictions with regulated online gambling markets, while establishing itself as one of the leaders in the provision of multi-channel gambling solutions.
Last month, the supplier announced another strategic content deal with an Italian gambling operator. A number of its most popular titles as well as ones from its current partners has gone live with Sisal via Game360’s platform. Earlier this year, a similar agreement was penned with another Italy-facing gaming company – Betpoint.